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LG Electronics, India’s leading durable consumer brand continuing its journey for 25 years, has announced its new campaign. As LG has grown from a new brand in India to a significant name in every household, the company wants to make sure its consumers maintain health and hygiene. That is why LG has announced ‘Live a New Life’ consumer benefit for its home appliances category. Speaking of the initiative, Mr. Praveen Gusain, Business Head of LG Electronics India said, “At LG India, there is nothing more important to us than the safety of our consumers. As a caring consumer-centric brand, our latest offers will encourage consumers towards a healthier lifestyle. The latest ‘Live a New Life’ campaign is a testament to our commitment towards our consumers and has been specially designed keeping in mind their well-being. We at LG are pleased to launch ‘Live a New Life’ campaign for our most valued consumers to fight this pandemic and stay safe in these tough times.” Under this LG initiative, consumers can benefit from health and wellness gift vouchers worth up to ₹20000. LG has introduced many innovative technologies in its products that enhance health & hygiene for its consumers. LG has introduced Steam technology in washing machines that provide a 99.99% germ-free & allergen-free environment. The company has also introduced a first-of-its-kind water purifier with Digital Sterilizing Care feature that sterilizes the entire water path, faucet, and tank. Some of the new LG air conditioners come with a built-in air purifier and double filtration technology. LG refrigerators now offer a Hygiene Fresh+ feature that involves a 5 step air-purifying system to eliminate up to 99.999% bacteria and minimizes bad odor. LG Styler is another perfect clothing care solution with TrueSteam technology that eliminates over 99.9% of viruses, bacteria & allergens, and it is certified by renowned external agencies. LG has launched this new campaign after considering the current consumer demands and growing preference towards personal health & wellness. Due to the present scenario, most consumers are afraid to step outside and prefer online consultations with doctors from the safety and comfort of their homes. Along with the growing online medical consultations, medicines are also being delivered to customers, which they ordered online. Many medical chains are providing products to customers without any extra delivery charges. That is why the Health & Wellness Gift vouchers from LG will help its consumers to get up to 1-year complimentary online doctor consultation, early health checks, and access to the adoption of yoga & meditation through various health and wellness apps. There are four packages from LG- Bronze with vouchers worth ₹3000, Silver with vouchers worth ₹8000, Gold with vouchers worth ₹10000, and Platinum with vouchers worth ₹20000. Consumers can purchase LG home appliances and register on this dedicated page. Once they register successfully, they will receive the unique voucher code. Using the voucher code, they can avail various health & hygiene benefits and offers from partner websites. On the same page, consumers can check all the details like the benefits applicable for each plan, the amount of discount provided by partner platforms, and more.