Acerpure Expands Acer's Footprint in India with Advanced Consumer Electronics

Acer Group, renowned for its leadership in IT and technology solutions globally, has made a significant leap into the consumer electronics sector with the introduction of the Acerpure brand in India. The grand launch event, held in Bengaluru, showcased Acerpure’s commitment to revolutionizing the market with innovative and high-tech consumer electronics and home appliances designed specifically for the Indian market.

Key Figures at the Launch Event:

Mr. Andrew Hou: President of Pan-Asia Pacific Operations, Acer Group
Mr. Harish Kohli: President & Managing Director, Acer India
Sudhir Goel: Chief Business Officer, Acer India
Stanley Kao: President, Acerpure Inc.
Vasudeva G.: Director, Acerpure India
Sunil Vachani: Co-founder and Executive Chairman, Dixon Technologies

Acerpure’s Diverse Product Lineup

Acerpure India unveiled an extensive range of consumer appliance products, each designed to enhance daily life. The offerings include:

Acerpure TV: Available in 32, 43, 55, and 65 inches, these TVs feature advanced technology for an immersive viewing experience, including enhanced contrast, deeper blacks, and brilliant brightness. They also boast Dolby Atmos sound clarity, a thin bezel design, multiple connectivity options, and a powerful processor.
Acerpure Cool Air Purifiers: Promising “pure breath,” these purifiers are designed to provide clean and fresh air.
Acerpure Amrit Water Purifiers: Offering “pure water,” these purifiers ensure safe and healthy hydration.
Acerpure Cozy Air Circulator Fans: These fans are designed to provide “pure comfort” with advanced air circulation technology.
Acerpure Clean Vacuum Cleaners: Available in hand-held and robotic versions, these cleaners deliver “pure feel” with their high-efficiency cleaning capabilities.
Personal Care Products: Including hair dryers and hair stylers, emphasizing personal grooming and care.

Future Product Roadmap

Acerpure India plans to expand its product range further, including:

Refrigerators
Air Conditioners
Washing Machines
Additional TV Models: OLED TV, Mini LED TV, Gaming TV

Make-In-India Partnership

Acerpure announced a strategic partnership with Dixon Technologies, a leading Indian electronics manufacturer. This collaboration will see Dixon Technologies manufacturing Acerpure products in India, beginning with state-of-the-art TVs. This partnership is a significant step in India’s pursuit of self-reliance and global competitiveness in electronics, aligning with the “Make in India” initiative.

Impact of the Partnership:

Quality Standards: Upholding high-quality manufacturing standards.
Economic Growth: Contributing to India’s economic development.
Local Talent Empowerment: Leveraging local manufacturing capabilities.
Technological Innovation: Catalyzing advancements in technology.
Job Creation: Fostering employment opportunities.

Statements from Key Executives

Stanley Kao, President, Acerpure Inc, Harish Kohli, President & Managing Director, Acer India, Mr. Andrew Hou, President of Pan-Asia Pacific Operations at Acer Group, Vasudeva. G, Director, Acerpure India and Sudhir Goel, Chief Business Officer, Acer India at Acerpure launch

Andrew Hou, President of Pan-Asia Pacific Operations, Acer Group:
“We are excited to launch Acerpure in India. The Indian market holds immense potential for Acerpure’s growth and innovation. With our focus on technological excellence and sustainability, we are well-positioned to meet the evolving needs of Indian consumers. As we venture into this new market, our dedication to innovation remains unwavering. Acerpure represents more than just a product launch; it signifies the dawn of a new era in home appliances and consumer electronics with a key focus on Make-In-India.”

Harish Kohli, President & Managing Director of Acer India:
“As we embark on this transformative journey with Acerpure’s debut in India, we are exhilarated by the opportunity to contribute to the nation’s burgeoning consumer electronics market. This milestone signifies our unwavering dedication to innovation and our heartfelt commitment to the vibrant Indian consumer electronics landscape. Through this collaboration with Dixon Technologies, we are poised to usher in a wave of locally manufactured products, aligning seamlessly with the Make in India initiative. This partnership embodies our shared vision of fostering economic growth and technological advancement within the nation. Together, we look forward to crafting cutting-edge solutions that resonate with the diverse needs and aspirations of Indian consumers, empowering them to embrace a brighter, technologically enriched future.”

Sunil Vachani, Co-founder and Executive Chairman of Dixon Technologies:
“Through our enduring partnership with Acer, we have consistently upheld the values of local manufacturing and innovation. The introduction of Acerpure and our expanded collaborative efforts represent a significant stride towards enhancing India’s self-sufficiency and global competitiveness in the electronics sector. Aligned with the ‘Make in India’ initiative, our goal is to manufacture premium consumer products for both domestic and international markets, thereby stimulating economic growth and fostering innovation while nurturing local talent. This partnership underscores our unwavering commitment to delivering high-quality, Made in India products, marking a notable milestone in our relentless pursuit of excellence.”

Product Pricing and Availability

Acerpure Air Purifiers: Starting from Rs 9,990, available at Acer Online Store, Acer Exclusive stores, and other leading online e-commerce platforms.
Acerpure Cozy Air Circulator Fans: Starting from Rs 7,490, available at the same outlets.

The Acerpure TVs, water purifiers, vacuum cleaners, and personal care products will be available in the market in the coming months.