LG Electronics is not a leading consumer electronics brand in India, but it is a well-known name worldwide for pioneering many technological advancements. LG is also known for acting on issues that matter for society and the world.
Earlier, LG had pledged $5.5 million to India’s fight against COVID-19 and funded AIIMS, India’s premier medical institute. Today, the company has donated two Advance Life Support Ambulances to Kailash Hospital, Greater Noida, as a part of their pledge to support India’s fight against COVID-19.
Speaking of the initiative Young Lak Kim, MD- LG Electronics India, said, “The contribution of the Advanced Life Support ambulances to Kailash hospital is another step by us to aid the community and support them for unforeseen situations in the future. In the last 24 years, we have been committed to our pledge to support the nation through various social initiatives. We will continue to focus our efforts on providing support to the Government and Citizens in this fight against the Coronavirus.”
As India prepares for the third wave of COVID-19 and amid the reports of a surge in the case of Delta variant of COVID-19, this CSR initiative by LG is a part of their brand philosophy of making ‘Life’s Good’ for people. With this contribution, LG Electronics is looking forward to strengthening the medical infrastructure of the hospital.
To assist the medical system in preparing for the third wave of Coronavirus, LG is collaborating with various State Governments and NGOs. LG will be contributing medical equipment and also supporting multiple hospitals across India. LG Electronics is supporting 21 hospitals across the country to strengthen the medical infrastructure by setting up dedicated wards for COVID-19 units. LG is also assisting the hospitals with the intensive care that they require. Such CSR initiatives by LG aren’t new. Apart from aiding the medical infrastructure of India, LG has been contributing to Armed Forces Flag Day Fund.