The ‘Kar Salaam’ initiative by LG Electronics promotes contribution towards Armed Forces Flag Day Fund. It was started by LG three years back. This year, just before Republic Day, LG has announced that the company has pledged to support the Armed Forces by contributing ₹1 Crore to the Armed Forces Flag Day Fund (AFFDF). AFFDF is under Kendriya Sainik Board Secretariat (KSB SECTT), a nodal organization of the Ministry of Defence, Government of India.
Commenting on the gratifying occasion, Young Lak Kim, MD, LG Electronics India, said, “LG Electronics is one of the most loved & trusted brand by millions of consumers, and as a responsible brand we are committed to contribute for meaningful social causes & Kar Salaam is an extension of this philosophy, This is a drive to extend our support to thousands of families of Ex-servicemen of the Defence Forces who have served the nation with undeterred commitment & dedication. We hope that by this contribution we are able to further bring a positive support and change to their families. We also urge the people of India to come forward & join this movement. We are extremely thankful to Kendriya Sainik Board for being our trusted partner in helping us implement this initiative.”
Speaking on this CSR initiative by LG Electronics, Air Commodore B. Ahluwalia, Secretary KSB, said “Armed Forces Flag Day Fund is set up to serve welfare & rehabilitation needs of ex-servicemen & families of the Defence Force. We have a huge requirement & initiatives like Kar Salaam certainly helps us in raising awareness & generation of funds which helps in welfare of war widows, children of martyr’s, war disabled soldiers & Ex-servicemen. We would like to applaud LG Electronics for coming forward & creating a mass movement for this as we believe every day is Armed Forces Flag Day & we need people of India to come forward & contribute. The earlier contribution by LG Electronics has helped in supporting the education of girl child. We are confident that initiatives like this will help in creating a mass movement to help the cause.”
Last year, LG Electronics donated ₹1 Crore to Armed Forces Flag Day Fund, and that fund was utilized for the education of girl children of Ex-servicemen & martyrs of the Defence Forces. LG Electronics has been working on several CSR initiatives to help the community in every possible aspect and reaffirm its commitment towards the people.
To further support the cause, LG will conduct a public awareness drive to request and urge people to come forward and contribute to the Armed Forces Flag Day Fund. The company has declared that it will also run radio and digital campaigns to amplify communication. The campaign will run at 7000 retail stores across the country. LG Electronics has urged the country’s citizens to come forward and contribute to Armed Forces Flag Day fund by logging onto www.ksb.gov.in.