In an unusual letter to the parents, Google India today announced a fun, yet educational campaign called #SummerWithGoogle, which is a fun campaign for educating kids and parents to learn more while being responsible explorers of the web.
Speaking about the initiative, Sunita Mohanty, Director, Trust and Safety, Google India, said, “As a parent myself, it has always been a challenge for me to engage my kids meaningfully, summer after summer. And the struggle is real for many more parents. Therefore, we partnered with our product leaders to bring parents, a series of activities they can do along with their kids to make this a memorable summer. The entire campaign will combine real world projects with virtual learning experiences and will equip kids with the right digital skills so when they return to school post this summer, they are Internet Awesome.”
This June, Google will host an interactive summer camp across and the road to the summer camp will include four assignments. Google will entrust kids to perform a variety of activities that will keep them engaged throughout their summer vacations and will release one assignment every week for four weeks. From exploring the country that is home to all the Pandas in the world on Google Earth, to saying ‘Gracias’ and ‘Por Favor’ as they learn phrases in Spanish and other languages on Google Translate, to taking dramatic virtual tours of museums to make their own gallery on Google Arts & Culture, and ultimately building their very own app to share their summer experience while making them future ready and responsible on the web.
The campaign focuses on being Internet Smart, Internet Alert, Internet Strong, Internet Kind and Internet Brave. Google has also partnered with Kidzania to set-up a ‘Summer with Google’ experience zone where kids will be encouraged to take a virtual tour and learn about the essentials of being safe on the Internet. On completing the tasks, up to 100 kids and their parents/ guardians, from across the country will get the opportunity to attend the summer camp with Google at Google Gurgaon or Hyderabad office, where they will get the first-hand experience of Google technology, indulge in fun activities and participate in quizzes. To participate, all anyone needs is internet access via a PC, smartphone or tablet.
The assignments can be accessed on #SummerWithGoogle website and Google’s social media handles. All the four assignments will help kids discover different aspects of a country they choose and will have a mix of objective and subjective questions, drawing out kids’ creativity and imagination.