Global premium consumer audio brand 1More has made its entry into India. The company made its entry into the Indian market through its sub-brand, omthing. Just in case if you’re confused, then the name is derived from ‘one more thing‘.
With the arrival of 1More in India, three new audio products have been launched by omthing- Airfree pods, AirFree TWS, and AirFree Lace Neckband. The brand has made bold claims regarding the affordability of the products though they are premium. Starting at ₹1499, the new audio products from omthing will be available exclusively on Flipkart.
Commenting on 1More’s entry into the Indian market and the launch of new products, Shen Hui, Vice President of Overseas Business, 1More, said, “We have always believed in making innovations that combine creativity, practicality, and comfort. Through omthing’s entry into the Indian market, we hope to satisfy our Indian customers and give them the premium experience that 1MORE promises. We seek to maximize customer satisfaction by making customer concerns, needs and demands our first priority. Our new range of premium affordable headphones and trendsetting designs will appeal to the younger demographic without sacrificing practicality and usability.”
The new omthing AirFree Pods are TWS buds that offer high-quality music on the move, are entirely wireless, and come with a battery life of up to 25 hours. These buds feature a 13 mm composite titanium dynamic driver bringing clean highs, solid mids, and booming bass with excellent sound separation. The new omthing AirFree Pods also bring Qualcomm cVc 8.0 noise-canceling technology and four built-in ENC (Environmental Noise Cancellation) microphones to filter unwanted noise, making them perfect not just for music but for phone calls as well. The AirFree Pods from omthing are priced at ₹3999 only.
The AirFree TWS from omthing are incredibly lightweight and come with oblique-angled nozzles that comfortably fit the ear canal. The AirFree TWS can offer up to 20 hours of music playback and connects over Bluetooth 5.0. Like the omthing AirFree Pods, the AirFree TWS also features 4 ENC microphones and uses a 7 mm dynamic driver. The new AirFree TWS will cost ₹2499.
Apart from the TWS buds, omthing also introduced the Airfree Lace Neckband. The neckband connects over Bluetooth 5.0 and comes with a 10mm dynamic driver. However, the USP of the Airfree Lace Neckband is IPX4 rated, offering water resistance and hence perfect for outdoor use. The neckband offers up to 12 hours of battery life while supporting popular voice assistants like Siri and Google Assistant. The all-new Airfree Lace Neckband from omthing is priced at just ₹1499. As mentioned earlier, all the newly launched products will be available exclusively on Flipkart, starting August 3.