It has been two years since Amazon introduced Prime membership in India, starting off with free unlimited delivery and now the Amazon Prime extends beyond just logistics. Prime Video and Prime Music have been two factors that helped the platform attract a large group of customers. Today, Amazon India announced the Best of Prime 2018, highlighting how Prime members across the nation enjoyed amazing benefits and offers throughout the year. Prime customers get unlimited free 1 and 2-day delivery, exclusive launches, early access to sale events, video streaming, and much more. In 2018, the latest benefits added to Amazon Prime are Prime Music and Prime Reading.
Commenting on this breakthrough expansion of Amazon Prime in India, Akshay Sahi, Director and Head of Prime, Amazon India said, “We loved delivering smiles throughout the year, whether through blockbuster Prime originals like Mirzapur, exclusive launches of top products like OnePlus 6, latest songs and specially curated playlists on Prime Music, or through early access to our biggest Diwali sale. . We are humbled by the tremendous response from members to their latest benefits- Prime Music and Prime Reading, and really believe that the simple all-inclusive Prime membership at Rs. 999 a year or Rs. 129 a month is truly the best deal in shopping and entertainment today.”
In 2018, on Amazon Prime Video, the top three binged Prime Original series are Mirzapur, Comicstaan and Breathe, while on Prime Music, Arijit Singh tops the chart with the honour of most streamed artist. OnePlus 6 steals the title of most popular Prime Exclusive launch. The list of most popular products includes Amazon Fire TV Stick, Madhur Pure and Hygienic Sugar, JBL In-Ear Headphones with Mic, Mi 10000mAH Power Bank, Haier 5.8 kg Fully-Automatic Top Loading Washing Machine and Mi LED TV 4C PRO 32-inch Android TV. While the top product sold on Prime Day 2018 was Xiaomi’s Redmi Y2 Gold (32GB).
Also, as the core benefit of Prime membership, customers enjoyed superfast deliveries in a few cities where the service is available. Milton Marvel Insulated Steel Casseroles was delivered in 4 minutes 57 seconds to a customer in Kothaguda, Hyderabad, topping the chart. While in Marathalli, Bengaluru and Electronic City, Hyderabad, deliveries were made with 6 minutes 26 seconds and 6 minutes and 45 seconds respectively. The third order contained quite a usual item – Colgate Plax Peppermint Mouthwash. Worldwide, over 2 Billion products were ordered by Prime members to be delivered within a day or less.
Prime originals have dominated the platform and the top cities in India that streamed the most hours of Prime Video were Bangalore, Hyderabad, Mumbai, and Delhi. Worldwide, the two most binged Prime Original series was Tom Clancy’s Jack Ryan starring John Krasinski and Homecoming starring Julia Roberts. Inside Edge, another Amazon Prime Original series became the Indian Show on a streaming platform to be nominated for the 2018 International Emmy Awards. Interestingly, the most streamed International artist was Imagine Dragons and the most requested song from 2018 on Prime Music via Alexa in India was ‘Shape of You’ by Ed Sheeran.
The top five most borrowed titles by Prime members in India include Immortals of Meluha (the Shiva Trilogy Book 1), One Indian Girl, Speed Reading: How to Double (or Triple) Your Reading Speed in Just 1 Hour, Harry Potter and the Philosopher’s Stone and Captain Marvel Vol. 1: Higher, Further, Faster, More.
Immortals of Meluha (the Shiva Trilogy Book 1), was the most borrowed title in a single day on the first day Prime Reading launched in India.
Marvel Comics dominated the chart as Captain Marvel Vol. 1: Higher, Further, Faster, More and Avengers vs. Thanos were among the top 10 books borrowed on Prime Reading.
Prime Day started with over 200 exclusive new product launches, from brands like OnePlus, Nestlé NesPlus, Marks & Spencer, Bosch, HP, Acer, GAP, Asics. The top product sold on Prime Day 2018 was Redmi Y2 Gold 32GB Smartphone while NesPlus became no. 1 in the gourmet section of grocery, selling 1 unit every 3 seconds.
Customers also enjoyed product launches in Virtual Reality for the very first time at select malls in Mumbai, Delhi NCR, Bengaluru, Chennai, and Kolkata. On October 9, 2018, during the Great Indian Festival sale Prime members got 12 hours of exclusive early access and during the sale, Xiaomi TVs sold out in less than 10 seconds during Prime Early Access for the Great Indian Festival this year.
Amazon also launched Amazon Pay and offered exclusive benefits and offers to Prime members. As they place an order, they earn up to 2% Prime Reward offering savings up to Rs. 2400 a year. Amazon Pay also brings the convenience of booking tickets, ordering food and much more with the partners. The most popular partners were Swiggy, BookMyShow, and Redbus. As per Amazon, right now, every third order placed using Amazon Pay is from a Prime member.
As of now, there are over 100 million Prime members around the world. Prime members enjoy a plethora of services and exclusive benefits. In India, Prime membership includes unlimited free & fast shipping, unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to millions of songs ad-free with Prime Music, Prime Reading, exclusive product launches, early access to Lightning Deals and more. Prime members located in Delhi NCR, Bengaluru, Hyderabad, and Mumbai can enjoy ultra-fast 2-hour delivery.