LG Electronics India has announced the pan India launch of its Mallika – E- Kitchen Cooking Contest: Season 7. This one of a kind cooking competition is conceptualized to provide an opportunity to Indian women to showcase their cooking talent at a national level. To avail this opportunity, aspiring women will be required to purchase a LG microwave oven from LG’s unique range of microwave ovens in order to be a part of this year’s contenders for the Contest. Women purchasing a LG microwave oven between the 15th of October 2015, till the 30th of November 2015 will be eligible for registration and participation. All aspiring participants must be in the age group of 18 years or above. Participants can invite one female friend or relative to take part in the cooking competition as well. The first round of winners will have the chance to win a ticket for zonal round and get cash back up to Rs. 10000/- of their purchased LG microwave oven.

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Initiated to encourage healthy microwave cooking, this annual property by LG has been an encouragement for amateur chefs across India. The aim of LG’s Mallika-E-Kitchen Season 7 is also to educate and inform Indian homemakers about the importance of healthy food and the benefits of adopting microwave ovens for cooking.

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Kick starting the seventh season of Mallika-E-Kitchen, Mr. Rajeev Jain, Sales Head, Home Appliances, LG India stated that “Mallika-E-Kitchen has become a renowned property for LG. This innovative cook-off by LG India is directed to educate Indian consumers about the ease and benefits of microwave cooking. The microwave ovens can simply become a essential part of all Indian households.”

At LG we have always tried to enhance consumer convenience and developed unique product ranges that work best for Indian consumer lifestyles. Continuing this positive trend, our approach this year will be to raise more awareness and strive for a better response, reaching to every Indian kitchen.” he said.

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Expanding the reach of the contest to 100 cities, the Mallika-E-Kitchen Cooking Contest will be actively promoted through extensive radio, print, female lifestyle magazines and digital media along with strong BTL activities.

About Mallika-E-Kitchen Cooking Contest:

LG Kicks off Season 7 of All India Cooking Competition Mallika-E-Kitchen

Any Indian woman above the age of 18 years who purchases a LG Microwave oven during the period starting from 15th October 2015 till 30th November 2015 is eligible as mentioned above to enter the LG Mallika-E-Kitchen Cooking Contest by simply filling a registration form. The form will be available at all LG Brand shops, authorized dealers and can also be filled online on the LG India website. The participants will be contacted by LG representatives for the confirmation of the venue and date of the Local Level round. There will be three rounds, the city round (local), the zonal round and the grand finale.

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On the contest day, the participants will be required to bring pre-cooked microwave dishes along with their microwave friendly recipes. If the recipe is selected by the panel of judges based on set parameters, then the selected contestant will qualify for the Zonal Level round, along with a cashback up to Rs 10000. A total of three winners will be selected from each Zonal Level round. Finally, the Zonal round winners will compete at a national level contest to be selected as LG’s prestigious Mallika-E-Kitchen contest winner. Winners of Mallika-E-kitchen contest will win grand prizes like LG refrigerator, washing machine and water purifier, all worth lakhs of rupees.

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