Chinese smartphone giant Vivo has just announced the expansion of its India manufacturing operations at its manufacturing facility in Greater Noida. The company has made an investment worth Rs. 300 crores in this facility till now and so the manufacturing facility at Greater Noida is now capable of producing two million phones each month. Surface Mount Technology (SMT) lines have also been added, providing growth to smartphone manufacturing including some of Vivo’s flagship phones like NEX and X21.
Commenting on this breakthrough step by the company, Jerome Chen, CMO, Vivo India said, “The expansion of our state-of-the-art Greater Noida facility reflects Vivo’s commitment to India, and signifies the success of the Make in India program.” He also added,“Our latest flagship – the NEX, has been manufactured at this facility which has been made possible through our consistent efforts and commitment towards making the region a manufacturing hub for our smartphones.”.
There are more than five thousand Vivo employees working at the manufacturing facility at Greater Noida, and almost 25 million products are being manufactured in a year. There is also a Test Lab where products are tested rigorously to maintain quality and durability. In this lab, almost 1000 different kinds of tests are performed.
Vivo’s latest flagship, the NEX is a phone that is completely made in India and is a benchmark setter for smartphones available at around Rs. 40,000-Rs. 45,000. Amazon India also recognized the NEX as ‘Amazon’s Choice’ for phones under Rs. 45,000 in the month of July. In the mid-budget segment of Rs. 20,000-Rs. 30,000 the brand is leading, according to GfK Q2 2018 report. Apart from flagships, the company will continue manufacturing smartphones falling under different price segments like the Vivo Y53, Y71, Y83, V9, and V9 Youth and reaffirm its commitment to Make In India, as per an official statement from the company.