Consumer electronics giant Samsung has today launched 4 new models of refrigerators, under the very popular Curd Maestro lineup. The new models are bigger and better with higher storage facilities and other features. The Curd Maestro range of refrigerators are part of Samsung’s ‘Make for India’ innovations and is a result of the company’s deep understanding of the needs of Indian consumers.
Talking about the launch of the new refrigerators, Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India said, “At Samsung, we believe in meaningful innovations that transform lives of people. Our Curd Maestro™ Refrigerators have got a very positive response from consumers, leading to strong growth in our market share in frost-free refrigerators. We have witnessed an increasing demand for larger capacity models of our refrigerators as consumers want to stock up more and venture out less. To address the changing needs of consumers, we are introducing four new models of Curd Maestro™ Refrigerators and are confident that we will further strengthen our No. 1 position in the refrigerator category in India.”
Samsung Curd Maestro Refrigerators address the complex, time taking, and tricky problems in curd making. It doesn’t just help in preserving curd, but it directly helps in preparation as well. One needs to just boil and cool the milk and mix the curd culture manually while Curd Maestro takes care of the most crucial part in curd making i.e. fermentation. It will not only ferment the curd but will store it too. Irrespective of weather conditions, Curd Maestro refrigerators can help households prepare curd everyday it takes 6.5 hours for making soft curd & 7.5 hours for thick curd.
The Curd Maestro refrigerators offer five conversion models for all kinds of refrigeration needs- Normal, Seasonal, Extra Fridge, Vacation and Home Alone. The new Curd Maestro refrigerators come with Twin Cooling Plus offering separate airflows in both the fridge and freezer, preventing unpleasant smells from foods moving between the fridge and freezer.
Apart from that, the refrigerators come with Digital Inverter for stable performance with better energy efficiency and less noise. The Digital Inverter Compressor comes with a 10-year warranty and is also awarded a 21-year durability certification by Verband Deutscher Elektrotechniker (Association for Electrical, Electronic & Information Technologies in Germany). There is no need for a stabilizer as the refrigerators can operate between a voltage range of 100V and 300V. In case of a power surge, the refrigerator automatically cuts the power supply to ensure that no electrical damage is caused.
Samsung’s new Curd Maestro Refrigerator models will now be available in 386-liter and 407-liter capacities, apart from the existing 244-liter, 265-liter, 314 liter and 336-liter capacities. The four new models will be available in 2-star and 3-star rating options. The 386-liter capacity will be priced at ₹ 55,990 for 2-star and ₹56,990 for 3-star models while the variant with 407-liter capacity will be priced at ₹61,990 for 2-star and ₹63,990 for 3-star models. The new models will be available in two color variants- Refined Inox and Luxe Brown. Starting September 10, 2020, these new Curd Maestro refrigerators will be available for purchase via retail stores, Samsung’s official online store & Samsung Stores. Launch offers include cashback up to 15% and one EMI off and EMIs starting as low as ₹990.