Vivo has launched the all-new Vivo X50 Series of smartphones in India. The new X50 Series consists of two new smartphones- The Vivo X50 & X50 Pro. The highlights of the phones are photography, a sleek but stylish design, and performance. Vivo seems to be quite confident of the newly launched smartphones as the company makes the promise of steady video footage & high level of detail during night photography.
Commenting on the launch, Nipun Marya, Director – Brand Strategy, Vivo India, said, “When it comes to camera innovation, Vivo consumers expect nothing but the best from us. And it is this high expectation that pushes us to launch innovative products again and again. The X50 series is a result of that commitment. Featuring cutting-edge Gimbal Stabilization Technology, Superb Night Camera, 60X Zoom & X-Class Design, the X50 series smartphones enable users to capture stable and high-quality images and videos in a wide range of scenarios, making every shot a masterpiece. Thus, redefining the smartphone photography experience”. He further added, “At Vivo, our endeavor is to offer unique and exclusive experiences keeping in mind our consumers’ ever-evolving choices. The TWS market is seeing an unprecedented fan following in India and we are very excited to announce the launch of the all-new Vivo TWS Neo which will now give consumers low latency along with unmatched music clarity experience. With this launch, we continue to play a pivotal role in introducing global technology and bringing in unique user experiences for the customers in India.”
At the event, the company also launched the new Vivo TWS Neo earbuds which are wireless earbuds that connect via Bluetooth 5.2 and offer a playback time of up to 5.5 hours. The Vivo TWS Neo also features AI noise-canceling for clearer phone calls and several voice-activated smart controls. The earphones are powered by Qualcomm’s 4th-Generation TWS platform-QCC3046, which offers low latency, high precision, and stable listening experience, as well as the latest Bluetooth 5.2 technology with a maximum range of 10m.
The Vivo X50 sports a 6.56-inch full-HD+ Flat Ultra O AMOLED Screen while the Vivo X50 Pro comes with a 3D Curved Ultra O AMOLED Screen. Both the phones have a display with HDR 10+ support, 90Hz refresh rate, and 180Hz touch response rate. The Vivo X50 is powered by Qualcomm’s Snapdragon 730 coupled with 8GB of RAM, while the Vivo X50 Pro is powered by the latest Snapdragon 765G, which is not just better in terms of performance but also makes the X50 Pro 5G ready. The Vivo X50 Pro also has 8GB of RAM. Both the phones have 256GB onboard storage. However, there is no option for memory expansion via a microSD card. The Vivo X50 also has a 128GB base variant.
In terms of optics, the Vivo X50 offers a quad camera setup. There is a 48-megapixel Sony IMX598 primary sensor with an f/1.6 aperture and optical image stabilization (OIS). Along with that, there is an 8-megapixel wide-angle lens with a 120-degree field of view, a 5-megapixel macro shooter a 13-megapixel depth sensor for portraits. For selfies, there is a 32-megapixel shooter on the front. There are plenty of camera modes like Astro Mode for astrophotography, Extreme Night Vision which the company claims to enhance photos taken in dark environments, Super Night HDR, Pro Sports Mode, Motion AF Tracking, and more.
The Vivo X50 Pro has the same primary camera as the X50, but there are minor changes here and there in terms of the camera setup. The Vivo X50 Pro’s primary camera comes with an industry-leading gimbal camera system, allowing users to take clear photos and videos while in motion, even at night. The phone comes with an 8-megapixel telephoto lens instead of a macro lens which lets the phone achieve up to 60X hybrid zoom. The selfie camera is also the same as Vivo X50. In terms of camera modes, the Vivo X50 Pro comes with Super Clear Night Mode, 3D Stabilisation, Extreme Night Vision, Astro Mode, Super Night HDR, Motion AF Tracking and, more.
The company claims that Vivo X50 Pro’s built-in gimbal module moves in the opposite direction of shaking motions, providing increased stability for the main camera. This system also widens the rotation angle and anti-shake area compared to popular stabilization technologies. There is an animated dot within a circle in the camera UI which reflects the gimbal’s movement and lets users know when the frame is stable.
Both the phones come with an in-display fingerprint scanner and they offer typical connectivity options like 4G with VoLTE, Wi-Fi 802.11ac, Bluetooth 5.1, GPS & USB-C port for charging & data transfer. However, the Vivo X50 Pro also offer 5G connectivity. While the Vivo X50 packs a 4200mAh battery the X50 Pro packs a slightly bigger 4315mAh battery. Both the phones support 33 Watt Flash Charge.
The Vivo X50 Series are being manufactured at Vivo’s Greater Noid Facility in India. In terms of pricing the Vivo X50 starts at ₹34,990 for the 128GB variant, while the 256GB variant is priced at ₹37,990. The Vivo X50 Pro is priced at ₹49,990 for the lone 256GB variant. In terms of color options also, the Vivo X50 has two color schemes to choose from- Frost Blue and Glaze Black, whereas the Vivo X50 Pro comes Alpha Grey color. Now, the Vivo TWS Neo earbuds are priced at ₹5990 and are available in two colors- Moonlight White and Starry Blue.
Both phones will be available for purchase starting July 24. However, pre-bookings have started already via offline and online retailers that include Reliance Digital, Croma, Flipkart, Amazon, Vijay Sales, Paytm Mall, and Tata Cliq. Consumers can pre-book these devices to be entitled to attractive offers. Customers booking these devices offline can get up to ₹4000 Cashback with HDFC Bank & ICICI Bank, V-Shield for 6 months at ₹2990, flat ₹2,000 off on TWS Neo. Vodafone & Idea customers pre-booking these devices offline can also get an additional 1-year warranty and extra data. Customers booking these devices online can avail all of the offers mentioned earlier along with the benefit of No Cost EMI for up to 12 months.