Super Plastronics Pvt. Ltd. (SPPL), the official licensee for Kodak, has today announced the new Kodak CA Series of Android Smart TVs. The lineup consists of TVs with display sized between 43-inch and 65-inch. However, 50-inch and 55-inch models are also available.
SPPL via a press release revealed some details about the new Smart TVs. These Smart TVs are powered by Android, and SPPL claimed that it is the only brand that has partnered with Google to manufacture the products in India, contributing to Make In India.
Taking about the partnership with Google, Avneet Singh Marwah, Director and CEO, Super Plastronics Private Limited said, “It gives us immense pleasure to announce the launch of our official android televisions in partnership with Google. Our aim is to reach every household in the country, and we are committed to achieve the goal with our strong channel network and competitive pricing. In the past 4 years, Kodak HD LED TVs have witnessed a phenomenal growth. This year, we are targeting to achieve 8% share in the Indian television market”
In terms of features, these Smart TVs have 4K resolution with HDR 10 support and Dolby Vision. The TVs run Android 9.0 Pie out of the box. There is Dolby Digital Plus with DTS TruSurround, and in terms of connectivity options, there are various options like USB 3.0, HDMI ARC/CEC and Bluetooth 5.0. The TVs come with a smart remote that has hotkeys for the most popular streaming apps like Netflix, Amazon Prime Video and YouTube. There is also Google Play Store pre-loaded so that users can install apps and games. The TVs support Google Assistant so that users can use their voice to control the TV as well as do various other tasks.
The new range of Kodak CA 4K Android Smart TVs starts at Rs. 23,999 for the 43-inch model, making it the most affordable 4K Android TV in India. SPPL has partnered with Indian e-commerce giant Flipkart. While commenting on this partnership, Hari Kumar, Senior Director – Large Appliances, Flipkart said, “As a homegrown e-commerce marketplace, Flipkart has a deep understanding of its consumers who are looking for the best-in-class technology and smart product solutions. We are pleased to bring Kodak’s first-ever range of Android TVs in India to millions of Flipkart consumers. With our industry-first affordability payment constructs such as Debit Card EMI, Buy Now Pay Later, etc., we will help take the Kodak brand to the deepest corners of the country.”
SPPL is targeting to launch new TV models throughout the year. SPPL expects a 100% growth in terms of sales in 2020 with the launch of official Android TVs, compared to 60% growth in last year. As of now, Kodak HD LED TVs have a 4% share in the Indian TV market.