HP Inc. today introduced the all-new high-capacity printer, HP Neverstop Laser. The HP Neverstop Laser printer is designed to reinvent smart printing technology and it’s a new, rapid-reload laser printer that lets small and medium businesses to save critical time and cost of business operation. With HP Neverstop Laser printer, it takes just 15 seconds to replace the tone and also, HP has made improvements in it to minimize operation interruptions.

Commenting on the launch of the product, Sumeer Chandra, Managing Director, HP Inc. India said, “With breakthrough innovations like Laser Tank, we are helping businesses enjoy high-quality laser printing at an affordable rate, and run their print-based workflows without interruption. Now, a larger number of customers can affordably take advantage of HP’s market-leading laser printing technology, which has always stood for the highest levels of quality and durability.”HP Neverstop Laser can speed up to 20 A4 pages in a minute with a sharper, smoother and bolder text quality. Single and dual Laser Toner Reload Kits are also available at competitive pricing, which the customers can use as per their requirements ensuring business continuity. The cost per page starting at 29 paise per page with the dual laser Toner Reload Kit. HP Neverstop Laser is rated to print 5000 pages once it is unboxed and has a duty cycle of 20000 pages. The HP Neverstop Laser printer is smart with connectivity feature like Wi-Fi Direct. Also, users can use the HP Smart App for mobile scanning and printing.

Also read: HP Introduces New Affordable Mini Desktop 260 G3

The company has claimed that the HP Neverstop Laser has been designed to be eco-friendly in nature with the use of more than 25% recycled plastic by weight while the toner reload kit is made of 75% recycled plastic by weight.

Also read: HP Launches Its Premium Envy x360 Convertible Laptop

As of now, two series of printers have been introduced under the HP Neverstop Laser Printer lineup. The HP Neverstop Laser 1000 series is available now from Rs. 15,846  (Non-Wireless) and Rs. 17,236 (Wireless). The HP Neverstop Laser MFP 1200 series is available from Rs. 22,057 (Non-Wireless) and Rs. 23,460 (Wireless). The HP Neverstop Laser Toner Reload Kit is available at a starting price of Rs. 849 (Single Pack). Consumers can purchase the products at HP World Stores, Large Format Retail Outlets, Multi-Brand Outlets, HP Online Store and leading e-commerce platforms.

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