South Korean technology and consumer electronics giant LG has been awarded as the Most Trusted Consumer Electronics brand. As per the brand, social responsibility is one of the key reasons behind this achievement as the brand is empowering people, helping the environment, or providing products and services that focus on the welfare of the citizens.
Due to the fact that LG is a socially responsible brand, the company’s image has been improving and the brand has been trusted by consumers. Also, LG says that consumers prefer doing business with a brand like it because they trust it and also, some consumers are even willing to spend a bit extra on a product because they know that a portion of the profit is being utilized for a good cause.
LG has always been a brand that has brought innovation but maintained a different approach in many aspects. The company has been providing products and services for years that bring its core philosophy of ‘Life’s Good’ to millions of consumers over the past 22 years. LG had started the Kar Salaam initiative wherein LG bought together the Indian citizens to express their gratitude to the soldiers by writing their wishes on the microsite and on the sticky notes and paste the notes on the billboards put up at the LG retail shops across India. Such initiatives by LG proves its commitment and care for the Indian society.
Apart from giving everyone a chance to show their gratitude to those who stand at the borders, protecting the nation, LG also made efforts to bring a change in real life. LG provided better and modern amenities to pilgrims of the Kumbh Mela, by installing water purifiers and washing machines at the location and also distributed bands called ‘Suraksha Dhaga’ which helped pilgrims to locate their dear ones in case they lose them in the surging crowd. LG also took initiatives like KareinRoshni, a campaign that invited the whole nation to come forward and pledge to donate their eyes. #HungerFreeIndia, dedicated to the eradication of food wastage in India is another notable initiative taken by the brand.
The company firmly believes that such initiatives have further strengthened LG’s essence of ‘Life’s Good’ and showcased brilliantly how the brand wants to reach out to those who are in need of such assistance. LG plans to continue coming up with such initiatives and hopes to bring a positive change in society.