LG has launched its Signature product lineup in India. At an event in Mumbai, LG unveiled the advanced TWIN Wash™ washing machine, a cutting-edge Door-in-Door™ refrigerator, a futuristic hybrid air purifier under the LG Signature Series.
The LG Signature refrigerator represents comes with an award-winning Door-in-Door™ design. It comes with a Knock-on Door-in-Door feature that makes the opaque Door-in-Door™compartment transparent with a simple knock allowing users to have a look at what’s inside without even opening the door. This also saves energy by limiting cold air loss. The Auto Door Open feature lets the user open the door automatically as he approaches the refrigerator. It is powered by LG’s Inverter Linear Compressor which automatically adjusts its cooling capacity based on load conditions and it comes with a 10-year warranty.
At the event, the LG Signature Washing Machine was also unveiled which an advanced variant of LG TWIN Wash. As per the company, the LG Signature front load washing machine is more durable, more convenient and more sophisticated and have features like a unique pedestal MINI Wash under the main unit. There is a Quick Circle User Interface which is touch-enabled and embedded in the glass door. It comes equipped with LG’s proprietary Centum System™ which improves the washing machine’s durability and energy efficiency with an advanced suspension system.
The third product that LG will offer in India, under their Signature Series is the LG Signature air purifier. It comes with an advanced Aqua-Cyclone feature and a Semi-Permanent Filter System, which allows users to remove, wash and reuse the filters for up to 10 years, saving both time and money.
Commenting at the launch event, Youngnam Roh – Director Home Appliances, LG Electronics India said, “Our driving principle is to ensure that the essence of our products is preserved from idea generation through to the end-user experience, LG SIGNATURE is the embodiment of everything that is important to LG and we hope to convey that philosophy to customers who appreciate great products from strong brands. I am confident that Indian consumers will like LG SIGNATURE series.” He also added, “LG SIGNATURE series was well received by global consumers; to reach out to Indian consumers, we will create experiential zones so that maximum people can experience this amazing product range. At the beginning of this year SIGNATURE is first launch from house of LG and I am sure this will be appreciated by consumers as same is developed on a foundation of meaningful innovation and timeless aesthetics.”
Commenting at the occasion Mr. Nimesh Shah- Regional Business Head Mumbai LG Electronics India said, “LG SIGNATURE SERIES is the brand’s latest offering for the premium requirement of our consumers. This range has a wide array of products that will make any home look and feel rejuvenated. This range is a mix of the best technologies, thereby giving consumers an overall uphaul to a more sophisticated home. This category of premium products boasts of innovation which is completely a big leap ahead of the others.”
LG Signature series products are available for consumers to experience, at Festival Square, Palladium, High Street- Phoenix, Lower Parel till 26th January.