Looks like Samsung is also following the same path Xiaomi has taken a while ago, in terms of strengthening and increasing their production capacity in India. To strengthen their manufacturing hub at Noida and increasing the manufacturing capacity, Samsung is investing Rs. 4915 Crores to strengthen the Noida Manufacturing Hub which currently manufactures smartphones, refrigerators, and flat-panel televisions.
Noida production hub is the company’s first production facility in India, set up back in 1996. The investment reaffirms Samsung’s commitment to ‘Make in India’ and ‘Make for India’ and to the state of Uttar Pradesh. The expansion will be done on the addition 35 acres of land adjacent to the old plant and after both the plants work together, the manufacturing capacity will get doubled for both phones and refrigerators.
Samsung held a traditional ceremony and puja, in the presence of IT minister Ravi Shankar Prasad, UP Infrastructure and Industrial Development Minister Satish Mahana, CEO of NITI Aayog Amitabh Kant, senior officials of the Government of India and the Government of Uttar Pradesh were present at the occasion. Mr. JK Shin, CEO, Samsung Electronics Co. Ltd. and Mr. HC Hong, President and CEO, Samsung Southwest Asia were present along with other dignitaries.
Commenting on this new project to enhance the manufacturing capacity, Mr. HC Hong, President and CEO, Samsung Southwest Asia, said, “This new investment of INR 4,915 crore is a testament to our continuing commitment to ‘Make in India’ and to Uttar Pradesh, which has been our partner right from the day Samsung’s journey in India began. Steadfast support from the state and local authorities in Noida has helped make our vision of ‘Make for India’ a reality. Today, on the back of the Digital India movement led by millions of young Indians, we are witnessing a rise in adoption of electronic devices, smart appliances and mobile phones. A bigger manufacturing plant will help us cater to the growing demand for Samsung products across the country.”
Samsung had started its business is India back in 1995 and they have been moving forward with their two plants in India- Noida, and Sriperumbudur, Tamil Nadu, five R&D centers and one design center in Noida, employing over 70,000 people and expanding its network to over 1.5 lakh retail outlets. Samsung has also launched service vans to provide timely and quality customer service to consumers across rural India.