BLACK+DECKER®, a global leader in power tools and outdoor equipment, and Indkal Technologies, a leading Indian home appliances manufacturer, have entered into a licensing partnership to launch and make available BLACK+DECKER® large appliances in India.
BLACK+DECKER® was founded in 1910 and is headquartered in Towson, Maryland. The company has a global workforce of over 15,000 employees and operates in over 100 countries. BLACK+DECKER® is a leading manufacturer of power tools, outdoor equipment, home appliances, and other consumer products.
Indkal Technologies was founded in 1997 and is headquartered in Bengaluru, India. The company has a workforce of over 2,000 employees and operates in over 10 countries. Indkal Technologies is a leading manufacturer of home appliances, including refrigerators, washing machines, and air conditioners.
Partnership Details
The partnership between BLACK+DECKER® and Indkal Technologies will see Indkal manufacture and distribute a range of BLACK+DECKER® large appliances, including washing machines and air conditioners. The products will be available in India through a network of authorized dealers and retailers.
The partnership is a significant step for BLACK+DECKER® in its expansion into the Indian market. India is a rapidly growing market for home appliances, and the partnership with Indkal will allow BLACK+DECKER® to tap into this growing demand.
Benefits of the Partnership
The partnership between BLACK+DECKER® and Indkal Technologies will offer a number of benefits to both companies. For BLACK+DECKER®, the partnership will allow the company to enter a new and growing market. The partnership will also allow BLACK+DECKER® to leverage Indkal’s manufacturing and distribution expertise.
For Indkal Technologies, the partnership will allow the company to expand its product portfolio and reach a new customer base. The partnership will also allow Indkal Technologies to benefit from BLACK+DECKER®’s global brand recognition and reputation for quality.
Impact of the Partnership
The partnership between BLACK+DECKER® and Indkal Technologies is expected to impact the Indian home appliances market significantly. The partnership will offer consumers a wider range of high-quality products and help drive market growth.
The partnership is also expected to create jobs and boost the Indian economy. Manufacturing BLACK+DECKER® large appliances in India will create new jobs in the manufacturing sector. The distribution of BLACK+DECKER® large appliances in India will also create new jobs in the retail sector.
About the products being launched
BLACK+DECKER® Washing Machines
- Front-load washing machines:
- Capacity: 5.5 to 7.0 kg
- Spin speed: 1200 to 1400 rpm
- Features: BLDC motor, advanced Tub on a Hex-Net crystal design, triple velocity jet system, fabric-specific smart wash programs, built-in heaters, and hygienic drum cleaning
- Top-load washing machines:
- Capacity: 5.0 to 7.0 kg
- Spin speed: 800 to 1000 rpm
- Features: BLDC motor, advanced Tub on a Hex-Net crystal design, triple velocity jet system, fabric-specific smart wash programs, and hygienic drum cleaning
BLACK+DECKER® Air Conditioners
- Split air conditioners:
- Capacity: 1.5 to 2.0 ton
- Features: Infinity Impeller, CAD Sensor, Quad-Convertible, and R32 Eco-Friendly Refrigerant
- Window air conditioners:
- Capacity: 1.0 to 1.5 ton
- Features: Infinity Impeller, CAD Sensor, Quad-Convertible, and R32 Eco-Friendly Refrigerant
Each Large Appliance produced by BLACK+DECKER® offers unbeatable warranty and service terms. The Motors and Compressors featured in the Washing Machines and Air Conditioners are protected by a solid 10-year warranty. In addition, these appliances come with a broad 2-year warranty, with the main board benefitting from a distinct 5-year warranty. This strong commitment assures every BLACK+DECKER® Large Appliance customer of the quality, superior features, and design they receive, all wrapped in the comfort of comprehensive warranty coverage.
Additional Information
In addition to the benefits mentioned above, the partnership between BLACK+DECKER® and Indkal Technologies is also expected to have a number of other positive impacts on the Indian market. For example, the partnership is expected to:
- Increase competition in the Indian home appliances market, benefiting consumers by driving down prices and improving product quality.
- Help raise awareness of the BLACK+DECKER® brand in India, leading to increased sales of BLACK+DECKER® products.
- Create opportunities for Indian businesses to supply parts and components to BLACK+DECKER®, which will help to boost the Indian economy.
Overall, the partnership between BLACK+DECKER® and Indkal Technologies is a positive development for both companies and for the Indian market. The partnership is expected to have a number of positive impacts, including increased competition, lower prices, improved product quality, and increased brand awareness.
