Global home appliances giant Haier has unveiled 17 new variants of Big Bottom Mounted Refrigerators in India. These new bottom-mounted refrigerators are rated three and four stars in terms of energy efficiency. These new BMRs operate and maintain temperatures between 9⁰C and -24⁰C to fulfill different food items’ unique requirements.

Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances India said, “At Haier India, We aim to provide our consumers with innovative products powered by cutting-edge technology that makes their lives convenient as well as complement their lifestyles. In line with our motto of ‘Inspired Living’, our new line-up of Big Bottom Mount Refrigerators provides the customers with the option of choosing multiple modes of cooling as per their requirements while reducing the bending to up to 90%. We value our customers and hence, our focus has always been to provide the best products and service without compromising on space, style, technology, and energy savings. By adding these 17 new variants of magic convertible refrigerators to our existing range, we are expanding our series of aesthetically designed products that match the evolving needs and requirements of our customers.”

Haier’s Magic Convertible Technology helps convert the refrigerator to 14 modes and offers precise temperature control by every degree to store different kinds of food items. Be it chicken or seafood or desserts and ice creams, cereals, and vegetables; every food item is kept under the most favorable temperature.

Maintaining proper temperature doesn’t mean higher operating costs as Haier’s Advanced Triple Inverter Technology allows more energy savings and reduces noise. In contrast, the Dual Fan Technology allows multiple airflows in the refrigerator to keep food items stored in the fridge fresh for an extended period. The new Haier refrigerators also ensure that the food items retain their original flavors, smells, and textures. The new BMRs from Haier have the more-used refrigerator section at the top, while the less-used freezer section is mounted at the bottom. There is a smart display via which users can set temperatures and different modes. Users can also activate Holiday Mode while going on holidays.

The new range of refrigerators comes with a separate fruit box, 2L bottle storage, and a base drawer. Using Haier’s iconic One Hour Icing Technology, customers need not worry about running out of ice ever, especially during India’s hot summer.

The new refrigerators will be available in 346L and 376L capacity. The refrigerators come in a wide color range – steel, glass, and floral finish while colorful glass door patterns such as black, mirror, ocean, and rainbow make them look elegant. The floral edition consists of unique flower designs in attractive colors like Green Tropical, and Marine Tropical. There are simple and minimalist designs such as brush-line Silver and Inox Steel as well.

The new range of Haier Bottom Mounted Refrigerators starts at ₹53000, and the price can go up to ₹67300, based on color variant and finish. The new range of refrigerators is now available for purchase with ten years of assured warranty on the compressor and fan motor.

An optimist to the core, I always see the glass half full. I like to take life as it comes and not to become too serious on the harsher aspects of it. Apart from this, I am an Engineer, a Blogger & a Researcher....

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