Indian e-commerce giant Flipkart has announced the all-new Motorola 4K Android TV Stick in India. The COVID-19 pandemic has boosted the country’s OTT market, and some recent reports indicate that India is the fastest-growing OTT market. The Motorola 4K Android TV Stick is the result of the partnership Flipkart has with Motorola and the growing needs of the Indian audience with a massive shift towards OTT platforms over conventional TV channels.
Commenting on the launch, Prashanth Mani, Country Head, and Managing Director, Motorola Mobility said, “With India being one of the fastest-growing over-the-top (OTT) markets in the world with relatively low smart TV penetration, we believe that the Motorola 4K Android TV Stick addresses a key consumer need with its best-in-class features such as a Cortex A53 quad-core processor, built-in Chromecast, support for Ultra-HD content and more. We are delighted to augment our relationship with another meaningful addition to the Motorola product portfolio on Flipkart and are confident that it will enable more consumers to enjoy their preferred content, at their convenience across various popular OTT platforms available in the country.” Chanakya Gupta, Vice President – Private Brands, Flipkart, added, “This offering, in partnership with Motorola, is the latest in our efforts to bring the best products with strong value propositions to consumers. There has been a notable rise in demand for in-home video entertainment solutions since the pandemic began, and TV streaming sticks have become even more widely popular as a result. It is a great time for brands to enter the segment. Motorola is a globally reputed and trusted brand, and the Motorola TV stick is a great option for consumers wanting to enjoy their favorite video content at home.”
The Motorola 4K Android TV Stick is powered by a high-performing Cortex A53 quad-core 2 GHz 64-bit processor and Mali G31 MP2, coupled with 2GB of RAM and 16GB onboard storage. As it runs Android 9.0 Pie out of the box, users can enjoy the vast ecosystem of apps and games that Android offers. The Motorola 4K Android TV Stick has Chromecast built-in lets users project anything from their smartphone onto the TV.
The Motorola 4K Android TV Stick can play content with resolutions as high as 2160p at 60 frames per second. There is also support for HDR10 and HLG video formats. There is support for dual-band Wi-Fi. It is priced at ₹3999 and is now available for purchase on Flipkart.