BlackBerry is trying to get some benefits from the Indian smartphone market with its partner Optiemus Infracom as they have just unveiled the latest device- BlackBerry KEYone. Earlier this year, BlackBerry had tied up with Optiemus Infracom to design, manufacture and distribute its devices in India and neighboring countries. Blackberry has a similar partnership with TCL for some other markets.
“We have a strong pipeline (of devices) for the next 6-12 months. These will be across price points,” Optiemus Infracom Executive Director Hardip Singh said. He also added, “Optiemus is working closely with BlackBerry to add features that are relevant to the Indian market.” BlackBerry Senior Vice President, General Manager, Mobility Solutions, Alex Thurber said, “India is a very important market for us. The brand still has a strong connect. With the lineup that is planned, I hope to see India among our top 5 markets,”
The BlackBerry KEYone is the first dual SIM BlackBerry phone in the Indian market. And the phone is priced similarly to what it costs in the international market, even through the Indian variant has slightly higher specifications. The international variant of BlackBerry KEYone has 3GB RAM and 32GB onboard memory, whereas the Indian variant has 4GB RAM and 64GB internal memory.
Apart from this, the BlackBerry KEYone is powered by a Snapdragon 625 processor, coupled with 4GB of RAM and 64GB of storage, which is expandable up to 2TB. The BlackBerry KEYone packs a3505mAh battery with Qualcomm Quick Charge 3.0 which can help users charge the phone up to 50% within around 30 minutes.
The phone runs Android 7.1 Nougat out of the box with customizations, BlackBerry Hub to keep users connected to their emails, text messages, instant messages and social media. The BlackBerry KEYone comes with 12 MP auto-focus rear cam with PDAF and an 8 MP front facing camera for selfies and video calling.
The phone comes with BlackBerry’s familiar keyboard which is great for texting and browsing the web and it reacts to gestures in a beautiful manner and makes tasks easier.
The BlackBerry KEYone is priced at Rs. 39,990 and it will be up for sale on Amazon India from August 8.