Amazon India has today announced an exclusive partnership with Leica Camera, a leading premium photography company. With a vision to change the dynamics of photography in the country, German camera brand Leica will now offer its range of products to the Indian consumer, via Amazon India.
In a press statement, Amazon said that this partnership will help the photography enthusiasts in India taste the exceptional quality of Leica products, while they can enjoy fast and secure deliveries from Amazon.
As of now, there will be three Leica Camera models available on Amazon India which namely D-lux, V-lux, and Sofort which are priced between Rs. 25,000 to Rs. 90,000. And that’s not all, apart from the cameras, Leica is also selling their high-quality Leica binoculars and camera accessories on Amazon India.
Speaking about the collaboration, Sunil Kaul, Managing Director – Asia Pacific, Leica Camera said, “The photography industry is booming in India and we are committed to creating and building a community around the brand by connecting with our target customers. This partnership with Amazon India is a great opportunity for us to create a strong online presence and engage with our customers effectively across the country.” Nadeem Karbhari, Category Leader – Consumer Electronics, Amazon India added, “Leica Camera is iconic in the world of photography with enthusiasts cherishing their hand-crafted masterpieces. We are delighted to be the partner of choice for Leica Camera in India and are excited to offer their products exclusively on Amazon.in.”
Amazon India has also announced no-cost EMI offers from leading banks that consumers will be able to take advantage of while buying Leica products, and all the products will be Amazon Prime eligible so that customers can get them shipped within a day in most cities.