Sony Launched the New BRAVIA X Series to Redefine 4K HDR Viewing Experience

Sony India has recently announced the new 4K HDR television series designed to deliver even wider brightness range and higher contrast. The new BRAVIA TVs from X Series use the 4K HDR (High Dynamic Range) content with the combination of their unique image processing to deliver stunning 4K HDR viewing experience.

Sony’s 4K HDR Processor X1 Extreme has been widely praised for its ability to produce the lifelike picture with a huge amount of texture, depth, color, and contrast. And with the new lineup, the new BRAVIA lineup will cater a broader audience.

The new X9500E & X9300E series features Slim Backlight Drive+, which is nothing but an improved LED Backlight technology that allows precise and accurate local dimming control. The quad-edge LED structure and X-tended Dynamic Range™ PRO local dimming and boosting technology, it enhances the brightness and contrast details that result in 10 times the XDR contrast, compared to conventional LED TVs. The new X Series from Sony comes with Android Nougat 7.0, with Sony’s exclusive user interface on top. The X Series of BRAVIA TVs also comes with direct access buttons for Netflix, Google Play Store & YouTube, so that you can enjoy the best of both worlds.

Here are some more details about each of the lineups from the X Series of BRAVIA TV’s:

BRAVIA X9500E Series

• The flagship series with Sony’s powerful picture & sound technologies delivers the ultimate viewing experience. The front facing slim Magnetic Fluid speakers produce a full range of crisp, distortion-free sound. Together with High-Resolution Audio support, these innovative speakers reproduce your contents with an immersive surround effect.
• Features Slim Backlight Drive+ with a unique quad-edge LED structure, allowing precise local dimming control which provides exceptional brightness and deeper blacks than a conventional full-array LED TV in an ultra slim design.
• Features 4K HDR Processor X1 Extreme, providing the ultimate 4K HDR viewing experience by incorporating three new technologies: Object-based HDR remaster, Super Bit Mapping 4K HDR and Dual database processing.
• X-tended Dynamic Range PRO enhances HDR and non-HDR content by boosting and dimming the backlight levels precisely for each zone of the screen with a unique backlighting technology (10 times XDR contrast).
• Features vibrant, expanded color with TRILUMINOS Display, further enhanced for color accuracy.
• Uses 4K X-Reality PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasts, DVD, Blu-ray Disc, Internet video and digital photos.
• The X95E Series, a high-end fusion of stunning 4K HDR visuals and phenomenal interior design, features a back panel that makes the product look right at home wherever it stands in a living room environment. Rounding out the back panel’s ensemble is the leather texture of the rear cover, which helps augment the visual presence.
• With slim, chair-like legs on a thin slate to accentuate the lightness of the overall look and provide balanced support, the stand houses all cables, simplifying the leg area.
• The ultra slim design allows for swivel wall mounting and clean cable management for table top mount.
• Android TV lets you explore a world of movies, music, photos, games, search, apps and more. Voice Search to find content, ask questions and control your TV. With Chromecast built-in, you can easily send content from your smartphone or tablet to the TV. With access to Google Play, you can enjoy what you like to do on a smartphone or tablet, from their TV.
• Sony’s exclusive Content Bar user interface allows you to comfortably browse content quickly and intuitively without disrupting your TV viewing.
• HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors via Internet video services, HDMI and USB port. Supports Dolby Vision HDR format.
• Enjoy seamless Bluetooth connectivity with A2DP support. Experience superior sound quality with a wide range of Sony wireless headphones.

BRAVIA X9400E/X9300E Series

• Features Slim Backlight Drive+ with a unique quad-edge LED structure, allowing precise local dimming control which provides exceptional brightness and deeper blacks than a conventional full-array LED TV in an ultra slim design (X9300E only).
• Features 4K HDR Processor X1 Extreme, providing the ultimate 4K HDR viewing experience by incorporating three new technologies: Object-based HDR remasters, Super Bit Mapping 4K HDR and Dual database processing.
• X-tended Dynamic Range PRO enhances HDR and non-HDR content by boosting and dimming the backlight levels precisely for each zone of the screen with a unique backlighting technology (10 times XDR contrast).
• Features vibrant, expanded color with TRILUMINOS™ Display, further enhanced for color accuracy.
• Uses 4K X-Reality PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasts, DVD, Blu-ray Disc, Internet video and digital photos.
• A high-end fusion of stunning 4K HDR visuals and phenomenal interior design features a back panel that makes the product look right at home wherever it stands in a living room environment. Rounding out the back panel’s ensemble is the leather texture of the rear cover, which helps augment the visual presence.
• With slim, chair-like legs on a thin slate to accentuate the lightness of the overall look and provide balanced support, the stand houses all cables, simplifying the leg area. The bottoms of the two slates are staggered vertically—and that’s to create a space for the speakers to emit sound straight ahead, maximizing the quality of the audio.
• The ultra slim design allows for flush with the swivel wall mounting and clean cable management for table top mount.
• Android TV lets you explore a world of movies, music, photos, games, search, apps and more. Voice Search to find content, ask questions and control your TV. With Chromecast built-in, you can easily send content from your smartphone or tablet to the TV. With access to Google Play, you can enjoy what you like to do on a smartphone or tablet, from their TV.
• Sony’s exclusive Content Bar user interface allows you to comfortably browse content quickly and intuitively without disrupting your TV viewing.
• HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors via Internet video services, HDMI and USB port. Supports Dolby Vision HDR format.
• Enjoy seamless Bluetooth connectivity with A2DP support. Experience superior sound quality with a wide range of Sony wireless headphones.

BRAVIA X9000E Series

• Features 4K HDR Processor X1, reproducing more depth, textures and natural colors with Object-based HDR remaster and Super Bit Mapping 4K HDR technology.
• X-tended Dynamic Range PRO enhances HDR and non-HDR content by boosting and dimming the backlight levels precisely for each zone of the screen with a unique backlighting technology (5 times XDR contrast).
• Features vibrant, expanded color with TRILUMINOS Display, further enhanced for color accuracy.
• Uses 4K X-Reality PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasts, DVD, Blu-ray Disc, Internet video and digital photos.
• The X9000E Series features a design that takes minimal presence to a new level. The stand, which combines a low-profile slate and slender legs for support, underscores that light feel with gentle curves. On the back panel, meanwhile, the slimmed-down peripheral area finishes off the total form with a svelte grace.
• Android TV lets you explore a world of movies, music, photos, games, search, apps and more. Voice Search to find content, ask questions and control your TV. With Chromecast built-in, you can easily send content from your smartphone or tablet to the TV. With access to Google Play, you can enjoy what you like to do on a smartphone or tablet, from their TV.
• Sony’s exclusive Content Bar user interface allows you to comfortably browse content quickly and intuitively without disrupting your TV viewing.
• HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors via Internet video services, HDMI and USB port.
• Enjoy seamless Bluetooth connectivity with A2DP support. Experience superior sound quality with a wide range of Sony wireless headphones.

BRAVIA X8200E Series

• Features vibrant, expanded color with TRILUMINOS™ Display, further enhanced for color accuracy.
• Uses 4K X-Reality PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasts, DVD, Blu-ray Disc, Internet video and digital photos.
• This series features Sony’s new 4 x 4 Sound System .The large-capacity two-way speaker system features a tweeter and woofer for both the left and right channels, each individually powered by its own separate amplifier. By driving each speaker independently, the system reproduces a crisper, more dynamic sound. Movies come alive with crystal-clear dialogue and exhilarating sound effects.
• The ultra slim form factor comes with sleek rear design and clean cable management for table top mount.
• Android TV lets you explore a world of movies, music, photos, games, search, apps and more. Voice Search to find content, ask questions and control your TV. With Chromecast built-in, you can easily send content from your smartphone or tablet to the TV. With access to Google Play, you can enjoy what you like to do on a smartphone or tablet, from their TV.
• Sony’s exclusive Content Bar user interface allows you to comfortably browse content quickly and intuitively without disrupting your TV viewing.
• HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors via Internet video services, HDMI and USB port.

BRAVIA X7500E Series

• Uses 4K X-Reality PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasts, DVD, Blu-ray Disc, Internet video and digital photos.
• The ultra slim form factor comes with sleek rear design and clean cable management for table top mount.
• Android TV lets you explore a world of movies, music, photos, games, search, apps and more. Voice Search to find content, ask questions and control your TV. With Chromecast built-in, you can easily send content from your smartphone or tablet to the TV. With access to Google Play, you can enjoy what you like to do on a smartphone or tablet, from their TV.
• Sony’s exclusive Content Bar user interface allows you to comfortably browse content quickly and intuitively without disrupting your TV viewing.
• HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors via Internet video services, HDMI and USB port.

BRAVIA X7002E Series

• Uses 4K X-Reality™ PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasts, DVD, Blu-ray Disc, Internet video and digital photos.
• The ultra slim form factor comes with sleek rear design and clean cable management for table top mount.
• Internet TV allows customers to access a wide range of online contents with the ease of built-in wifi support.
• Go straight to YouTube and enjoy all your favorite videos. Experience YouTube faster than ever on this Internet-ready TV with the special YouTube button on the remote control for easy browsing.
• A wide variety of built-in apps from Sony & Opera TV store allows customers to stream contents, play games & a lot more.

All of the models will be available at all Sony Centers and electronic stores across India at the prices as mentioned below.

Model name	Availability	MRP
KD-65X9500E	To be launched on 20th June, 2017	–
KD-55X9500E	To be launched on 20th June, 2017	–
KD-65X9300E	Available	Rs. 3,64,900
KD-55X9300E	Available	Rs. 2,64,900
KD-65X9000E	Available	Rs. 2,84,900
KD-55X9000E	Available	Rs. 2,04,990
KD-49X9000E	Available	Rs. 1,54,990
KD-55X8200E	Available	Rs. 1,54,900
KD-49X8200E	Available	Rs. 1,24,900
KD-43X8200E	Available	Rs. 87,900
KD-49X7500E	Coming soon	–
KD-43X7500E	Coming soon	–
KD-65X7002E	Coming soon	–
KD-55X7002E	Coming soon	–
KD-49X7002E	To be launched on 20th June, 2017	–
KD-43X7002E	Available	Rs. 72,900