LG and ITC Launch Smart Microwave Ovens with Scan to Cook, Heart-Healthy Recipes, and Diet Fry Feature

LG Electronics India and ITC Foods have announced a strategic partnership to redefine cooking experiences for consumers in India. The partnership combines two leading companies’ expertise to offer consumers a more convenient, healthier, and more versatile cooking experience.

As part of the partnership, the two companies have launched two new microwave ovens with the “Scan to Cook” feature. The LG Charcoal Healthy Ovens are Wi-Fi enabled and can be controlled using the LG ThinQ app. This allows users to scan the barcode on an ITC Master Chef frozen food packet and send the cooking instructions to the oven with the touch of a button.

The LG Charcoal Healthy Ovens also come with several other innovative features, including:

• A Healthy Heart Autocook Menu with 30 heart-friendly recipes certified by the Heart Care Foundation of India
• A Diet Fry feature that helps to reduce the amount of oil used in cooking by up to 88%
• Enhanced temperature control capabilities that allow users to cook a wider variety of dishes
• A charcoal lighting heater that infuses food with a smoky flavor
• A 32 L or 28 L capacity to meet the needs of different households

The LG Charcoal Healthy Ovens are designed to meet the needs of Indian consumers. They are available in black and white colors and can be used to cook various Indian dishes, including gravies, snacks, ghee, and pasteurized milk.

The partnership between LG Electronics India and ITC Foods is a significant development in the Indian microwave oven market. It is the first time that a microwave oven has been launched with the Scan to Cook feature in India. The partnership is also a testament to both companies commitment to providing consumers with the best possible cooking experience.

Key Features of the LG Charcoal Healthy Ovens

• Scan to Cook feature: This feature makes it easy to cook ITC Master Chef frozen foods. Simply scan the barcode on the food packet and the oven will automatically adjust the cooking settings.
• Healthy Heart Autocook Menu: This menu offers various heart-healthy recipes certified by the Heart Care Foundation of India. The recipes are low in fat and calories and designed to help consumers improve their heart health.
• Diet Fry feature: This feature helps to reduce the amount of oil used in cooking by up to 88%. This is a great option for health-conscious consumers who want to cook delicious, healthy meals without using a lot of oil.
• Enhanced temperature control capabilities: The LG Charcoal Healthy Ovens have enhanced temperature control capabilities that allow users to cook a wider variety of dishes. This is especially beneficial for Indian consumers who cook a variety of dishes with different cooking requirements.
• Charcoal lighting heater: The charcoal lighting heater infuses food with a smoky flavor that is reminiscent of traditional Indian cooking methods. This is a great way to add depth and flavor to your dishes.
• 32 L or 28 L capacity: The LG Charcoal Healthy Ovens are available in both 32 L and 28 L capacities. This allows consumers to choose the oven that best meets their needs.

Expected Benefits

• The partnership is expected to make cooking more convenient and efficient for consumers.
• The new microwave ovens will offer a wide range of features that will allow consumers to cook a variety of dishes with ease.
• The integration of LG’s smart microwave technology with ITC Master Chef Frozen Foods & Ready to Eat Foods will provide users with a seamless cooking experience.