Chinese smartphone giant Vivo has just announced that the company has planned its second plant in India. The company has acquired additional 169-acre of land in the Yamuna Expressway region in Uttar Pradesh with an estimated investment of INR 4000 crore, excluding the cost of the land. The Chief Minister of Uttar Pradesh, Shri Yogi Adityanath welcomed the initiative and congratulated the company. The new plot is near the existing 50-acre manufacturing facility.
Commenting on the announcement, Nipun Marya, Director-Brand Strategy, Vivo India said, “Vivo entered India in 2014 with a commitment to bring product innovation, focus and value to our consumers. India is a key market for us, and today we have reiterated our commitment by entering the next phase of growth in India, all the while aligning ourselves with the ‘Make in India’ initiative. Additionally, we’re proud that the new plant will offer a major benefit to the surrounding area through high-quality job creation and training opportunities.”
This move by Vivo is being anticipated with the thought that Vivo will boost the manufacturing of their smartphones, as already all the Vivo smartphones sold in the country are manufactured at the Greater Noida facility. Vivo’s Greater Noida Facility is one of Vivo’s four manufacturing facilities globally. As per the statement from the brand, the new plant will open up an array of possibilities, both for the company itself as well as for consumers by providing the best-in-class mobile phones with an affordable pricing. The existing Greater Noida Facility produces 2 million phones each month and has a workforce of 5,000 employees.
Vivo also claimed that the company will be a shareholder in the socio-economic growth of the manufacturing ecosystem in India by creating additional jobs, wage growth and skill development for factory floor workers. As of now, the company estimates that the new facility would be able to generate 5000 additional jobs in the first phase of expansion. Also, with the new facility and expanded workforce, Vivo plans to scale their manufacturing capacity up to 50 million units per annum, which is more than twice the current capacity.