Today Amazon has announced the Fire TV Stick 4K and the all-new Alexa Voice Remote in India. The Fire Stick 4K is Amazon’s most powerful streaming media stick and right now, as a combo pack the whole package will cost Rs. 5,999, while the standalone Alexa Voice Remote can also be purchased as a single remote for Rs. 1,999. The new Fire TV Stick is the gateway to 4K digital content, whereas the Alexa Voice Remote is something that lets users interact with the TV, find shows and movies using their voice.

Commenting on the launch, Marc Whitten, Vice President, Amazon Fire TV, said, “We’ve listened to our customers and pushed to deliver a higher performance Fire TV. The new quad-core processor delivers a fast and fluid experience and support for Dolby Vision and HDR10+ provides an amazing picture quality.” He also mentioned that it is a complete 4K solution that Amazon’s customers are looking for, all within a compact stick form factor. And as per his statement, the team at Amazon Fire TV  invented an entirely new antenna technology and combined that with a powerful 802.11ac Wi-Fi to optimize for the best possible 4K UHD streaming experience, even in congested network environments.

Amazon Fire TV Stick 4K and the all-new Alexa Voice Remote launched in India
Amazon Fire TV Stick 4K and the all-new Alexa Voice Remote launched in India

Fire TV Stick is already a very successful product from Amazon, but the new Fire TV Stick 4K pushes the boundary as it is over 80% more powerful than the best-selling Fire TV Stick. It is now powered by a new quad-core processor, clocked at 1.7GHz, delivering a fast streaming experience, quicker load times and brilliant picture quality. The new Fire TV Stick 4K offers access to a vast catalogue of content currently available on Fire TV including 4K Ultra HD, Dolby Vision, and HDR10+ titles. Dolby Vision is something that is the industry first on a streaming media stick, with Amazon Fire TV Stick 4K. And finding 4K content has never been easier on Fire TV—just say “Alexa, show me 4k TV shows” or “Alexa, watch Tom Clancy’s, Jack Ryan”. The catalogue is ever growing with the addition of new content that supports Dolby Atmos and due to that customers can also enjoy 3D surround sound when connected to compatible home audio systems.

The Fire TV Stick 4K also lets users access thousands of apps and Alexa skills, as well as over thousands of movies and TV episodes. Watching favourite shows and movies from Amazon Prime Video, Hotstar, Netflix, Sony LIV, Zee5, and others will never be easier and so intuitive with the combo of Amazon Fire TV Stick 4K and the Alexa Voice Remote. With Firefox or Silk browsers, users will be able to browse the web easily on the big screen, while they enjoy their favourite shows. Checking a Facebook comment, watching a newly launched diss track on YouTube alongside, listening to songs, playlists, live radio stations, and podcasts through services like Amazon Prime Music, Saavn and TuneIn, all at one place are now totally possible for the users.

As Alexa is available on Fire TV, customers can do much more with the help of Alexa. At the push of a button, Alexa can help users find, search and control movies, TV shows, and apps. Alexa on Fire TV is always getting smarter with new Alexa skills and voice functionality. Also, it will allow users to view live camera feeds, check sports scores, order food, book a cab and stream millions of songs using the remote. Any of the Echo devices can now be connected with Fire TV for easy control of entertainment experience using Alexa, hands-free.

The all-new Alexa Voice Remote combines Bluetooth, multidirectional infrared technology and Amazon’s proprietary cloud-based service. With the combination of all these, the all-new Alexa Voice Remote allows users to power on any compatible TV with a single remote.  Also, it is compatible with all Fire TV devices available in India and can control power and volume on thousands of TVs. To find out whether one’s TV is compatible or not, customers can visit this page. Commenting on the new Alexa Voice Remote, Jayshree Gururaj, Director, Amazon Devices said, “We are delighted to offer Alexa integration with the new Fire TV Stick 4K. The new Alexa Voice Remote also helps existing Fire TV customers control all their favourite entertainment by just asking Alexa.” 

The new Amazon Fire TV Stick 4K is available for pre-order now on Amazon India for Rs. 5999 and will start shipping in India on November 14. The all-new Alexa Voice Remote is up for pre-order as a standalone remote for Rs. 1999 and will start shipping on November 14. Alexa on Fire TV, including the far-field control of Fire TV, will also become available on all existing Fire TV devices in India, via a software update, starting November 14.

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