Xolo, the subsidiary brand owned by Lava is coming back in the smartphone market with the launch of a series of selfie-focused smartphones. Three smartphones in the Xolo Era Series, namely Era 3X, Era 2V and Era 3 were launched today and the main highlight of these phones is the selfie camera with moonlight selfie flash for excellent low-light imaging. Era 3X, Era 2V, and Era3 are priced at Rs 7499, Rs. 6499 and Rs. 4999 respectively and are exclusively available on Flipkart. The pre-order starts from 11th October and sale will commence from 00:00 hours on 14th October.

The Xolo Era 3X is priced at 7,499, the Xolo Era 2V comes at Rs. 6,499, and Xolo Era3 has a price tag of Rs. 4,999 and these are exclusively available on Flipkart. The pre-order of the new Xolo Ela Series of smartphones starts from 11th October and sale will start from 00:00 hours on 14th October.

Xolo Era 3X, Xolo Era 3 and Xolo Era 2V Launched in India
Xolo Era 3X, Xolo Era 3 and Xolo Era 2V Launched in India

According to the brand, the Xolo Era series is designed to meet the requirements of the tech-savvy, Selfie addict generation. The brand has claimed that all these three phone will capture excellent low-light selfies and the moonlight selfie flash will help people take amazing selfies even in the dark.

Xolo Era 3X has a 13 MP front and a 13 MP rear camera. The rear camera comes with features like HDR mode, noise cancellation for better video recordings, panorama mode, and burst mode. The Xolo Era 3X comes with 3GB RAM, 16GB ROM and packs a 3000 mAh battery. The phone sports a 5-inch HD display with Gorilla Glass 3 and 2.5 Curved Glass. The smartphone also comes with a fingerprint sensor.

Xolo Era 2V comes with the same 5-inch HD display. It packs 2GB RAM and 16 GB ROM, and is juiced by a 3000 mAh battery. The Xolo Era 2V comes with 13 MP front and 8MP rear camera for brighter and clearer images. The smartphone also sports a fingerprint sensor.

XOLO Era 3, the third smartphone in the series, offers 1GB RAM, 8 GB ROM, a battery of 2500 mAh and 5-inch HD display. Era 3 packs a camera combination of 8 MP front and 5 MP rear camera.

Commenting on the launch of the new Xolo Era Series of phones, Mr. Sunil Raina, Business Head-XOLO, said, “At Xolo, it is our constant endeavor to deliver outstanding value by deeply understanding our customers. Through our products, we try to offer technology which is relevant, convenient and easy to use. The new Era series smartphones fulfill this objective by offering features which will satisfy our consumers’ growing need of capturing ‘great selfies’ and enhance their overall smartphone experience.”

Xolo Era 3X and Xolo Era 2V are available in Black color while the Xolo ERA 3 is available in Grey and Black variant.

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