10.or (pronounced Tenor) Smartphones announced their debut in India today with the launch of 10.or E exclusively on Amazon India. The 10.or E will be available in two memory variants – the 2GB RAM + 16 GB storage variant and 3GB RAM + 32 GB variant and these will be priced at INR 7,999 and INR 8,999 respectively.

The 10.or E comes with a 5.5-inch 2.5D curved Full HD display. The phone is powered by the Snapdragon 430 octa-core processor, coupled with 2GB or 3GB of RAM, and Adreno™ 505 GPU as mentioned earlier. The 10.or E runs the Android Nougat out of the box and is upgradeable to Android Oreo. There is a dedicated microSD slot where users can pop in a microSD having upto 128GB of storage. The dual SIM card support has also been provided. It is manufactured by Huaqin Technology and will be exclusively available on Amazon India.

10.or E Launched in India at Rs. 7,999
10.or E Launched in India at Rs. 7,999

The 10.or E series will be available in two colors – Aim Gold and Beyond Black. The smartphones will come pre-loaded with Amazon experiences: Shopping, Kindle and Prime Video Apps; a daily Deals widget all tied together by a single-sign-on (SSO) during initial device set-up. 

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Commenting on the launch  Jeffrey Liu. Key Account Director. Huaqin Technology said,India is a large market for smartphones, 10.or is a great buy for those looking for great features and reliable performance at an attractive price. We learnt a lot from Amazon’s customer insights. This product has been designed and developed specifically for India. With world-class design, features and functionality, we are confident this product will resonate well with customers in India. We will work towards bringing more innovations to the market soon.”

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Arun Srinivasan, Director Category Management, Smartphones and Consumer Electronics, Amazon India, added, “We are delighted to welcome the 10.or E series smartphone as an exclusive on Amazon.in. This smartphone combines insights from customer feedback with world-class reliability and quality standards. We were happy to provide Huaqin with these insights as they developed this phone especially for the Indian market. We are happy to provide our customers with exclusive access to the smartphone combined with a convenient, trusted shopping experience from Amazon.in.”

The 10.or E comes with a huge 4000mAh battery. In terms of camera, the 10.or E comes with a 13 MP back camera with CMOS sensor and PDAF for quicker focus and clicks. There are 12 shooting modes, Beautify Feature and 4 filters, to provide enhancement to all the pictures users take. There is LED flash on both the front and rear of the phone so that no matter whether you’re shooting in low light or on a busy call during a power cut, the surroundings will be lit due to the LED flash.

There is also a sensitive and fast fingerprint sensor, which is claimed to unlock the phone within 0.2 seconds. The phone comes with dual SIM 4G VoLTE support.

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