LG Electronics India unveiled its much-anticipated new range of OLED TVs. The new LG OLED TV lineup boasts of Dolby Vision, Dolby Atmos, Color Science Expertise by Technicolor, with a combination of which delivers an unparalleled viewing experience.

The LG 2017 OLED TV lineup consists of the following models- 77/65W7, 77G7, 65/55E7, 65/55C7, and 65/55B7. All of these variants will deliver an unmatched experience to the users by presenting life-like picture quality with perfect blacks, infinite contrast and an enhanced range of color reproduction.

New LG OLED TV Lineup launched in India
New LG OLED TV Lineup launched in India

On the occasion, Mr. Younchul Park, Director- Home Entertainment, LG Electronics India, said, “Our newly launched range of OLED TVs is a testimony to our commitment of bringing top-of-the-line products and services to our users in India. With the unique and compelling revolutionary technology in the LG OLED TV range, the company has paved a way for the field of smart technology. The all new range of OLED TVs is in line with our vision of empowering Indian consumers with offerings that integrate state-of-the-art technologies and great aesthetics. At LG, we believe that new breakthroughs mark the new highs of human achievement and the newly launched OLED range of TVs is an important step in this direction.”

Mr. Bob Borchers, Chief Marketing Officer & Senior Vice President at Dolby Laboratories said, “Dolby has always been at the forefront of innovation in delivering spectacular entertainment experiences. Our expanded collaboration with LG enables us to deliver amazing realism across both image and sound with both Dolby Vision and Dolby Atmos to completely transform the home entertainment experience.”

The OLED TV’s key message is of simplicity and perfection. It comes with self-lighting pixels which enhance the picture quality to give an ultimate experience, the OLED is the only available TV which boasts of such technology. The Dolby Vision and Dolby Atmos present on board, offer the perfect match and blend of amazing picture and sound quality.

The range of LG OLED TV feature Active HDR for displaying next-generation HDR content, which will render brighter scenes and greater shadow detail. Active HDR present on the LG OLED TVs to process the picture frame by frame, by inserting dynamic metadata. This technology allows the TV to offer the best picture even if the original HDR content contains static or no metadata at all. All of the LG’s 2017 OLED TVs support the full palette of HDR formats, including Dolby Vision, HDR10, HLG (Hybrid Log Gamma).

The new LD OLED TV has a lot to offer in terms of connectivity. It comes with the latest webOS user interface, with Magic Remote’s scroll, gesture and voice commands.

The starting price of the latest LG OLED TV is Rs. 3.25 lacs, and as you go up in terms of display size and some additional features, the highest variants will cost up to Rs. 30 lacs.

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