The ASUS Zenfone Go was widely popular among 5-inches budget smartphones phones. But as the whole smartphone market is leaning towards bigger phones having 5.5-inch displays, ASUS has also made an upgrade keeping the same in mind and has introduced the new Zenfone Go, which flaunts a 5.5-inch display.

The all new Zenfone Go (ZB552KL) features a 5.5-inch 720p HD IPS display. The phone is powered by Qualcomm Snapdragon 410 processor coupled with 2 GB of RAM and Adreno 306 GPU. There is 16GB of storage on board which can be further expanded up to 128GB using a microSD card.

The new Zenfone Go comes with a bigger 5.5-inch display
The new Zenfone Go comes with a bigger 5.5-inch display

The new Zenfone Go features a 13MP rear PixelMaster rear camera with a f/2.0 aperture with dual LED real-tone flash. ASUS’ PixelMaster 3.0 app offers multiple modes to further enhance the photography experience, these are HDR, Low Light Mode, Manual Mode (for professionals), Real Time Beautification Mode, Super Resolution Mode (which enhances the image up to 52MP), Night Mode, Photo Effect Mode, Selfie Panorama, Selfie Mode. On the front there is a 5MP selfie camera with f/2.0.

The new Zenfone Go runs Android Marshmallow out of the box with ZenUI 3.0 on top. ZenMotion helps users to launch and app by drawing a letter on the screen or they can double tap to wake the display. The ZenUI 3.0 packs various other features as well. The phone is backed by a 3000mAh battery. Connectivity options includeWi-Fi 802.11n, WiFi-Direct, Bluetooth V 4.0, LTE Cat. 4.

Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “We have always ensured that we empower our customers with products that perfectly fuse technologically advanced specs and a classy, sophisticated design. With the immense success of our previous versions of Zenfone Go, it was befitting that we expand this range to meet with the copious demand. We are sure that this smartphone will help our users across the country live digital lives.”

Also: Asus Zenfone 3S Max with 5K mAh Battery Launched for Rs 14,999

The new Zenfone Go is available exclusively via Amazon India for Rs. 8499 and is expected to compete with Moto E3 Power, Lenovo K6 Power and Redmi 3S, which falls in similar price bracket.

Also: Amazon Fire TV Stick Launched In India For Rs 3,999

Speaking on the association with ASUS, Mr. Noor Patel, Director Category Management, Amazon India, said “We are excited to be the strategic partner of choice for ASUS and offer our customers exclusive access to Zenfone Go 5.5 smartphone. Customers across the country can now enjoy fast and reliable delivery of ASUS’ new innovative product Zenfone Go 5.5 at their doorstep. Smartphones are one of the fastest growing product lines and have repeatedly been one of the top selling categories on Amazon.in.”

The new Zenfone Go with 5.5-inch screen will be available in two colors- Charcoal Black, and Sheer Gold.

Detailed Specifications of Zenfone Go

DesignWeight: 168 g
Display, Resolution5.5-inch High Definition (720p) IPS Panel,
500nits brightness,
Bluelight Filter for Eye Care
PixelMaster CameraFront Camera5MP Camera, f/2.0 aperture,
Rear Camera13MP Camera, f/2.0 aperture, Dual-LED real tone flash
Camera featuresCamera modes:
Back Light (HDR) Mode, Low Light Mode, Manual Mode (for DSLR-like camera detail settings), Real Time Beautification Mode, Super Resolution Mode (for up to 4X resolution photos), Night Mode, Photo Effect Mode, Selfie Panorama, Selfie Mode, Auto Focus
PerformanceQualcomm 8916 (quad core)
Adreno 306
MemoryRAM / ROM2GB RAM, 16GB ROM (MicroSD support up to 128GB SDXC)
AudioBuild-in Mono speaker,                                                                                                   Dual internal mic withNoise Cancellation for the best phone call quality, FM Radio
SIM CardDual- SIM 2G/3G/4G
GPSGPS/ A-GPS/ Glonass/ BDS
ConnectivityIntegrated 802.11n; WiFi-Direct, Bluetooth V 4.0 (EDR + A2DP), LTE Cat. 4
Battery3000mAh polymer battery
OSAndroid M with ZenUI 3.0
ColorCharcoal Black, and Sheer Gold.

An optimist to the core, I always see the glass half full. I like to take life as it comes and not to become too serious on the harsher aspects of it. Apart from this, I am an Engineer, a Blogger & a Researcher....

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