India’s largest gadget research website for mobile phones and personal technology, has released an in-depth report on the Mobile Phone Landscape in India in H1 2014. The report looks at the phone launches in H1 2014, launch trends by various brands, popularity of brands & devices in various price ranges, and what to expect for the rest of the year.

Powering it is 91mobiles’ extensive catalogue, which covers all the mobile phone and tablets launched in the market since 2010. The search trends have been captured from more than 100 million page views on 91mobiles in the first half of 2014.

Here are some of the trends covered in the report, along with a few highlights:

  • Mobile phone launch trends in H1 2014

o   There are 83 different mobile phone brands present in India. A lion’s share is constituted by Indian brands, with just 27 international ones present

o   Indian brands rule the roost in terms of phones launched with 80 percent market share in H1 2014

  • Number of launches in different price segments

o   The entry-level segment still constitutes a major chunk of the Indian mobile phone market with over 64 percent share in total smartphone launches

  • Launch strategy of key brands like Samsung, Nokia, Micromax

o   Nokia only launched one device above Rs 15,000 in the first half, while Samsung didn’t launch any below it

  • The most popular brands overall and in different segments
  • Most popular devices overall and in different segments

o   Nokia dominated the top 10 most popular devices in H1, followed by Samsung and Motorola. No Indian brand/product could make it to the top 10

Here’s the info-graphic for it:

Mobile Phone Landscape H1 2014
Mobile Phone Landscape H1 2014

And here goes the complete presentation:

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